If you only want to reply to user-initiated conversations within the 24 hours, you don’t have to apply for the WhatsApp Business API. Business-initiated conversations: when a business starts a conversation with a user after the “24-hour window”.Then, your business has 24 hours to reply to that message (these 24 hours is called the “24-hour window”, as I explained above) User-initiated conversations: when a user starts a conversation with your business.There are two kinds of conversations with WhatsApp chatbots: So now we know what the 24-hour window is, we can determine if you need to apply for the WhatsApp Business API. When do you need to apply for the WhatsApp Business API? Outside the 24-hour window, we cannot send any message and we need to use WhatsApp Message Templates.įor now, I will not go into the Message Templates, but if you are interested in these, I recommend reading this post. After 8 hours, the user sends another message *24-hour window will re-open*.User says nothing for 8 hours *There are 16 hours left in the 24-hour window*.User sends message to chatbot *24-hour window will open*.Within this 24-hour window, you can send any message to the user, with absolutely no constraints.Īlso, it’s important to understand that the 24-hour will reset, every time the user sends a message. Want to generate leads and get more customers?īefore we can determine if you need to apply for the WhatsApp Business API, we first need to understand the message rules on WhatsApp.īasically, every time a user sends a message to your WhatsApp chatbot, a 24-hour window will open.How long does the WhatsApp Business API approval take?.What if I cannot start the Business Verification?.Verify your Business in Facebook Business Manager.Approve request of WhatsApp Business Provider.Which WhatsApp policies do you need to be compliant with?.When do you need to apply for the WhatsApp Business API?.
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